Care to explain what it is? I went to the web page and looked around, but i am honestly more confused that before. EDIT: Nvm, found the synopsis >.> Dude, seriously. I've thought something similar to this my whole life, just never had a way to put it into words. Its not perfect, but it is a very strong theory and resonates close enough to my personal beliefs for me to understand it deeply. I've always maintained that we are like we are because we are taught that it is right, we've been taught that sex is dirty and dirty is fun. Thats a terrible reason to have sex, its the ultimate climax of emotional purity as well. Same holds true for Fast Food. Its disgusting, nasty, and really terrible for you yet we all think that it tastes good just because that is what we hear. The problem is this; there are too many people who WON'T change simply because they've been told something all their life. No matter what we do, the majority of the world is against any kind of reform that could save the human psyche simple because change is difficult, and why would we suddenly drop everything for somebody else? This is very 1984-esque, in that all of society will accept something if they live their whole life with it, and anybody who knows something else must be cleansed and eliminated.